Accelerating Carbon Removal Technologies with Frontier
Our agreement with Frontier will help accelerate carbon removal technologies that store carbon permanently (> 1,000 years), do not compete for arable land and have a path to being affordable at scale (< $100/ ton), even if they’re not there today.
These are crucial requirements to ensure long-term viability and we anticipate our carbon removal credits with Frontier contributing to our permanent removals as early as 2027.
Hannah Bebbington, Strategy Lead at Frontier: “A lack of customer demand has been a huge blocker to progress in carbon removal. Purchases like that made by the Mercedes-AMG PETRONAS F1 Team send a clear signal to entrepreneurs and investors that the market is ready to scale up. Every business that is serious about climate needs to be doing this.”
Supporting the Adoption of Regenerative Agricultural Practices with Blaston Farm
Closer to home, we are investing in a project at Blaston Farm in Leicestershire where this initiative is set to inspire wider adoption of regenerative agricultural practices across the UK.
We are purchasing nature-based carbon removal credits from Respira International to compensate for residual carbon emissions in our footprint today. Here, we’re not just capturing carbon; we’re enhancing soil health, boosting crop productivity, nurturing biodiversity and empowering farmers with new revenue opportunities.
Our investment at Blaston Farm aligns with stringent registry standards, ensuring that each greenhouse gas reduction is precisely calculated. This pioneering project represents a new carbon accounting methodology which, alongside independent validation, will help us uphold the highest levels of credibility and trust.
Soil is the world’s largest terrestrial carbon sink, emphasising the crucial role of soil management in climate change mitigation. A shift to Regenerative Agriculture has the potential to sequester atmospheric CO2, mitigating an estimated 5-10% of global emissions if widely adopted.
The project at Blaston Farm will demonstrate that conventional production systems are associated with soil organic carbon losses, whereas regenerative systems are recording gains.
David Wright, CEO of Ecometric: “Our highly accurate soil organic carbon monitoring system merges direct soil measurement with AI-driven image analysis. This fusion significantly enhances the accuracy and scalability compared to conventional systems. UK corporates are now empowered to actively participate in mitigating climate change through regenerative soil management, as demonstrated by changes in carbon stock. On behalf of Respira, Indigro and Hylton Murray-Philipson, Farmer and Estate Manager at Blaston Farm, we are delighted to collaborate with the Mercedes-AMG PETRONAS F1 Team offering them the potential to compensate for their ongoing emissions by funding domestic sequestration and, in turn, provide performance related financial reward back to the farm to incentivise their positive change”.
The investments announced today form part of our wider sustainability strategy and commitment to reach Net Zero.
Find out more about our team’s commitment to sustainability here.