The Northamptonshire circuit is set to enter its ninth decade with the new deal, after hosting the inaugural Formula 1 Grand Prix in 1950. In recent years, the British Grand Prix has become one of the most popular events on the F1 calendar, attracting a large number of attendees.
In 2023, the race drew in a record crowd of 480,000 over the weekend, with over 60,000 fans camping in the local area. The event also attracted big names from the world of sports, music, and culture.