Today, adidas and the Mercedes-AMG PETRONAS F1 Team unveil their first collection, marking the beginning of an exciting new era for motorsport.
Designed around shared principles of performance and excellence, the debut collections for athletes and fans offer a fresh aesthetic to the paddock, born from sport and built for culture.
The launch sees adidas bring the best of its 75-year obsession of understanding athletes to the lanes of motorsport.
Reimagining the design codes of sports and sports lifestyle, the range has been carefully crafted with specific cuts, performance technologies and bespoke functionalities to optimally support each member of the team during race weekends, while unifying us – and our fans – with a central design story of black, white and shades of the iconic Mercedes-AMG PETRONAS F1 Team teal.
Blending lifestyle aesthetics and performance functionality across technical apparel, footwear, and accessories, the range features a comprehensive line-up for one of the leading teams in motorsport, including:
Driver wear: Pinnacle to the collection is the race-day wear for George Russell and Kimi Antonelli – which brings sport-first, performance cuts to the paddock. Recoding drivers as the athletes that they are, this product launches in a lightweight fabric made with AEROREADY technology, to support athletes to stay calm and focused in moments of pressure.
Mechanics: Recognising the physicality of the role, adidas and the Mercedes-AMG PETRONAS F1 Team aimed to create products that offer durability when working on machinery, flexibility when manoeuvring at pace and the ability to keep the athletes cool under pressure in a range of climates. This is reflected in the details of the mechanics tops, with a cut tailored to provide mobility, a lightweight fabric optimised for anti-snagging, and the addition of reflective details to the front and back.
Engineers: For the role which can make or break wins in key moments, the range fuses lifestyle cues and performance technologies with traditional cuts synonymous with these team architects. A hero piece crafted for the engineers is the lightweight, technical polo top, created with breathable materials to replace the classic white shirt.
Fanwear: To unite the motorsport community with the Mercedes-AMG PETRONAS F1 Team, additional fanwear and driver fanwear collections are unveiled, providing this passionate fanbase with a multitude of ways to style their support for the team. Fusing influences of streetwear with motorsport culture, the collection includes loungewear, hoodies, tops and t-shirts, which have been made in part with recycled materials, with additional driver-specific fanwear coming later this year.
George said: “It’s incredible for us as a team to work with a brand like adidas that truly understands what it is like to operate at the highest levels in sport. Their knowledge, expertise and attention to detail is something that is only going to benefit us as a team and hopefully give us an advantage as we set out to fight for race wins and championships, both this season and beyond."
Kimi added: “We’re hugely excited to work with adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special and I’m so glad to be working with a partner who truly understands the athlete’s mindset. The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too.”
Bianca Mast, Product Lead at adidas, said: “The collection is the culmination of hard work and dedication from our creation teams to deliver a collection that supports the sporting performance of the whole team in everything they do and is also one that fans can proudly wear both on the streets and in the stands at races.
“We believe sport is for everyone, at every level, and motorsport is no different. Together with the Mercedes-AMG PETRONAS F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is a one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season.”
The adidas x Mercedes-AMG PETRONAS F1 fanwear collection is available to purchase online today at shop.mercedesamgf1.com, adidas.com/motorsport, and a worldwide selection of adidas wholesale accounts.