The Team are delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership.
Einhell will join the team from 1 January 2023, with its cordless tools being provided in our team’s workshops in the factory and in the race garage. Einhell branding will also be featured on the drivers’ suits, team uniform and will also be on our 2023 car.
The partnership brings together two brands synonymous with technical excellence, which set bold goals and always strive for maximum performance - whether that’s a car racing around the track, or when using power tools at home.
“We are delighted to partner with Einhell, who join us as our ‘Official Tool Expert’,” said Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team. “They are consistently setting new standards in their industry with the constant development of their technology. By using Einhell’s battery-powered tools and equipment, we benefit from the latest technology for maximum performance.”
“Our success comes especially from our team spirit, our dynamism and a clear, bold goal in mind,” said Andreas Kroiss, CEO of Einhell Germany AG. “As visionaries in the DIY industry, we think big. This is why the partnership with the Mercedes-AMG PETRONAS F1 Team is the strategic next step for us towards our goal of becoming an international market and technology leader in battery-powered tools for the home and garden.
“We are proud to support the most successful Formula 1 racing team of the past ten years with our battery-powered tools as ‘Official Tool Expert‘ and to demonstrate our cordless excellence under the most extreme conditions. By positioning our tools and equipment in the international Formula 1 landscape, we are pursuing our international expansion strategy, taking the Einhell brand to the next level. This partnership with Mercedes-AMG PETRONAS F1 is therefore a ‘perfect match’”.
The partnership will be a central element to Einhell’s 2023 television campaign, with Toto Wolff featuring as the face of the campaign.
“We’re incredibly excited to be welcoming Einhell to our partner family as our ‘Official Tool Expert’ and bring together our shared push for technological excellence,” said Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS F1 Team. “Their state-of-the-art products will provide the very best equipment across our team, and we look forward to supporting Einhell in their international expansion strategy.”